Lucid Digital Media
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Search marketing, PPC and social media
We offer tailor made SEO packages dependant on your current site, or your proposed site. We would start the initial SEO project by formulating a site report based on the current positioning of the site, and after identifying the strong and weak points we would then work out an overall search engine optimisation strategy based on this. Any input you may have based on your service, products or competitors is always very welcome when identifying the current market position and long term goals.
Our Approach
SEO is not an overnight strategy, it must be seen as a long term idea, over the course of many months, the longer you have to work on it, and the more hours you put in the better - finding your edge in the market can separate you from your competitors given the time and the correct strategy. It is very important to identify your competitors, this will always be look into at depth in your initial report.
We believe that using a long term strategy based on an initial site report is the best step forward for any site. There may be a number of reasons why you would like SEO for your site, whether this be more exposure for your brand, or just to promote a batch of products on your site, we can offer you any tailored solution you need.
We only use above board, white hat techniques for site optimisation, don't believe the people who tell you they can get you top of the listings in a matter of days, if it sounds too good to be true, walk away!
After identifying your market position we can research keywords and overall terms that you would like to start ranking for - this comes from detailed research and identification based on the initial project report. We will use this keyword research to perform page by page optimisation, so that you can get as much dedicated and relevant traffic to you - it's not just about the numbers, it's more about if they are relevant. There is no point having 1000 people a week looking at your site if they were never interested in your product to begin with - it's all about relevance.
What we can offer
We can offer white hat and ethical networking links and link building, reciprocal link building and traffic building. We can use relevant directory submissions for even more dedicated traffic. We can also offer you a Pay Per Click strategy, using paid for targeted ads to increase your site traffic, based on specific key words and key phrases.
We can give you a detailed report and analysis based on a websites current usability and accessibility, you must always remember that a proportion of web users have sight problems or colour issues, or needing to use screen readers to interpret websites into sound - so making sure that you offer alternatives to is a major part of our coding and web building implementation.
So in summary there is huge importance of organic listings through carefully managed and thought out SEO strategy, using combinations of high quality validated web page source code and other dedicated content to reflect the keyword strategies and direction needed.
By using an long term SEO marketing strategy, it will ultimately lead to a long term growth and noticeably increased visitor count, as well as an increased brand awareness